The Key Account Management Group supports managers and corporations around the world to grow profitable business with their most important customers. The AIM Sales Leader credential develops the skills to lead masterful sales conversations and grow key accounts. Build profitable partnerships with your key accounts. This two session programme equips account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts. The Strategic Account Management training will help your salespeople master the art of organizing, managing, and growing their most profitable business accounts through well-defined, effective account management procedures. Key account management is one of the best ways to ensure repeat purchases, additional purchases and referral to other prospective customers like themselves. With RAIN Group Key Account Management training, your team will learn a proven process for key account planning to systematically grow their accounts. Most sales-focused companies spend an inordinate amount of time and money acquiring new customers whilst theyâre losing existing customers. Move up from transactional to trusted advisor using simple, practical tools. Key Account Management also known as strategic account management is responsible for the achievement of sales quota and is assigned key objectives/metrics relevant to key accounts. As a business discipline, it refers to the process of identifying or targeting key accounts, which have strategic value, and developing a deeper, more meaningful, mutually beneficial relationship with them. Strategic understanding on how to focus your time and attention appropriately in the development of key accounts. We'll assume you're ok with this, but you can opt-out if you wish. key account management programs look like?â Done right, better key account programs can obtain more customer volume at lower discounts while not adding to costs. To the right is a sample learning journey. Start: 9.30am. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. By demonstrating that we all sell every day, we break down preconceptions and build up skill sets with a proven and measurable series of sales techniques. Our acclaimed Account Management Sales Training makes strong connections between natural human behaviour and selling. Finish: 4.30 â 5.00pm. Improved collaboration skills with key customers. First, we align your teamâs time and priorities, and then give them some clever tools and skills to grow the key customers with the most revenue generating potential. Follow the Manager’s stream (blue) and the salesperson’s stream (orange) to see how they move through their sample learning tools to create deeply embedded behaviours. Extend your influence beyond your traditional contact base. They didnât become Account Managers because they wanted to sell. This two-day Key Account Management training course focuses on maximising the potential of key accounts and sales professionals that are critical to an organisationâs success or failure. These investments often include structuring and aligning your businessâ processes and systems to maximize account value. Viewing key account investment returns as tied to ⦠Key Account Management, It is an immutable business fact that 80 per cent of revenues come from 20 per cent of your customers. This Key Account Management Training Course has been designed to help you to retain and grow your best customers. The Key Account Management Course is a formally endorsed qualification by the ISM and upon attending the course you will receive the âKey Account Professionalâ certificate from the ISM. Developing a strategic approach to account management and customer relationships, Learning how to construct and implement profitable long-term account plans, Gaining a better understanding of your customers’ needs and expectations, Enhancing your ability to influence, persuade, negotiate with key decision makers, Building stronger value-added customer relationships leading to increased revenues, Creating support processes that fulfill customer expectations and facilitate best practice key account management, Increasing account revenue and profitability, Manage their accounts in a way that produces more profitable partnerships, Develop the ability to build stronger business relationships, Gain a clearer insight into the customers’ decision-making process, Identify and assess the key knowledge required and the sources of information and resource that will impact on effectiveness, Add value to the relationship by identifying opportunities that have a positive impact on their customers business, Optimise the full business potential from each account, Build and develop account management strategies that produce real business growth, Lead Generation and Effective Appointment Making, Telephone Sales Training, Telesales Training, Lead Generation and Appointment Making White Paper, grow your sales with Sales Accelerator -find out how. 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