Alejandro’s acknowledgement of this issue is crucial, and it illustrates what really makes Mezcal Union unique. The most versatile Premium Mezcal on the market. So how do they get a consistent spirit from bottle-to-bottle and batch-to-batch if their mezcal is made in 14 different palenques by 14 different families? Union is one of the most commonly found mezcals for cocktails in the US and Mexico. We met one of their co-founders, Alejandro, at a Mezcal Union tasting at Austin Wine Merchant a few months ago. We’re just like you…we really, really like mezcal. Mezcal: conocido por sus característicos sabores ahumados, el mezcal se puede producir a partir de 8 variedades diferentes de la planta de agave, como Espadin o Tobala.La mayoría de las notas ahumadas se derivan del proceso de producción, donde la piña se tuesta en pozos revestidos de piedra, se tritura y se agrega con agua a un barril para fermentar. While Del Maguey is the first brand to be sold to one of the large spirit companies, there has been other action in the category. They own spirits companies across the world, and they just started working as a distributor for Union. Have you tried Palmilla? All jovens. While Del Maguey is the first brand to be sold to one of the large spirit companies, there has been other action in the category. We walked over to the thatched roof, open-air structure near the horno, and sat down to talk about Mezcal Union. The agave Cirial adds a slight vegetal character that smooths the tougher notes found in some other mezcals. In fact, no one is paying us. Conditions of Use; Privacy and Cookie Notice; UGC Policy; Accessibility; Do Not Sell My Personal Data; Responsibility.org; DRINKiQ; theBar.com © Diageo 2020 The British multinational Diageo sealed a deal to distribute Union, another large brand, in February, and this summer the tequila giant José Cuervo launched Creyente, the second mezcal … Expect to see more this year. A few months after meeting Alejandro in Austin, we got a chance to catch up with Mezcal Union at their distillery in San Baltazar, Oaxaca. Mezcal El Silencio | 892 followers on LinkedIn. Most other brands that reach this level of demand in both Mexico and abroad have taken a very different path. Their Union El Viejo, which is an ensamble of agave Espadin and Tobala, is named in homage to this old man. They wanted to make sure that their practices were as sustainable as possible. Join to Connect Mezcal Union ... - Grew Diageo menu share by over 30% within the first 6 months in market. He’s confident in the positive changes that Union is able to create for everyone involved in each step of the production process. Siete Misterios. Alejandro had connected us to Andres and Pablo. The average agave Espadin takes 8-10 years before it reaches maturity and wild agave takes even longer. With a database of over 1,000 bottles, Mezcal Reviews is the best place to find and review mezcal, destilado de agave, sotol, and more. For those who don’t know, Diageo is one of the world’s largest, publicly traded alcohol companies. *Supported Diageo Tech Ventures program, leading performance management reviews and implementation of marketing pilots ... * Partnered with Union Mezcal … His sole job is to form partnerships with farmers, helping them to plant agave based on estimated future demand. Smirnoff owner Diageo has threatened far-right political organisation The Proud Boys with legal action over its use of a logo similar to Johnnie Walker’s Striding Man emblem. Most are already making mezcal and selling it on their own, and Union is able to offer them the opportunity to make their ensambles (Uno & Viejo) in exchange for use of Union’s financing, resources, and infrastructure. In February of 2017, Mezcal Union signed a distribution agreement with Diageo. (This came the heels of Bacardi’s purchase of a minority stake in Ilegal Mezcal in February and Diageo’s distribution deal with Mezcal Union last year.) With the help of their mezcalero, they began adding more palenques to produce their Uno mezcal. They’re both young, energetic, and passionate about what they do. Sure that their practices were as sustainable as possible are at the palenque we visited in San Baltazar his. Passionate about what they do this, they began adding more palenques to produce their mezcal! Re intent on sticking to their original ideals, along with Diageo that we wanted to discuss with was... Down to talk about mezcal Union tasting at Austin Wine Merchant a few of! 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